Avis Charles Associates is a strategic consultancy. Our concept of intelligent design assists public and private sector companies to accomplish trust, economic value and transformational results for their clients and stakeholders.

The firm advises and incorporates:

  • Design
  • Styling
  • Brand Image
  • Merchandising
  • Creative Direction
  • Editing Collections
  • Product Development
  • Narrative & Tone of Voice

Company founder Avis Charles, has over 40 years of experience in the fashion and textiles industry and has worked with some of the most recognisable names in fashion. Starting with a couture foundation, she trained at ateliers such as Hardy Aimes and Norman Hartnell.

Avis further developed her craft within high fashion, working with luminaries like Jean Muir and Ossie Clark. Over the last two decades, her breadth of experience has included established designers such as Vivienne Westwood and Jasper Conran, luxury brand Victoria Beckham, through to the new generation of design talent Christopher Kane and Jonathan Saunders.

Our international clients include Africa Fashion International (AFI) and the London New York Foundation (LDNY). Our team has established strong working relationships with international agencies including the British Council, UK Trade and Investment (UKTI), the International Finance Corporation (IFC), and the International Trade Centre (ITC) a subsidiary organisation of the World Trade Organisation (WTO) and the United Nations Conference on Trade and Development (UNCTAD). Through these relationships we have worked with female artisans from across the globe from South Africa, Ethiopia, Mongolia, Peru, India, Palestine and Papua New Guinea.

Our international network of consultants and associates provide a wealth of knowledge, expertise and experience, which ensures the companies we work with receive a unique and personal service. Our tailored approach to each and every project presents a visual reflection that connects fashion and business as one.